Sunday, March 24, 2013

The Croods And Surprisingly Big Olympus Has Fallen Dominate Friday Box Office

Though there are pretty much no guarantees at the box office-- studios will pump hundreds of millions of dollars into films that seem like sure things and go on to be bombs-- it's hard to go wrong with an animated children's film around the season of spring break. DreamWorks Animation, which needed a hit after last fall's disappointing Rise of the Guardians , scored another this weekend with The Croods, which made $11.6 million on Friday and is on track for a $42 million weekend.

That handily made it the #1 movie on Friday, but it got surprisingly strong competition from Olympus Has Fallen, which according to Deadline made $10 million on Friday, putting it on track for a $28 million weekend-- particularly strong considering its hard-R rating. That's slightly more than the family-friendly Jack the Giant Slayer made in its disappointing debut, and a whole lot more than the $24 million A Good Day to Die Hard made in its own bummer weekend. Here's another, hilarious way to look at it: by the end of this weekend Olympus Has Fallen will have made more than Gerard Butler's last five movies combined.