Netflix, LoveFilm and connected web video players are behind the drive, according to a new survey.
The rise of smart TVs, second screen usage in homes and confusion over what is and isn't piracy provided food for thought for the industry in a report set to be published Wednesday.
Research findings of 2,500 consumers published by U.K. legal eagles Wiggin, whose clients include the British outposts of Hollywood studios, indicate that smart TVs – those connected to the internet – are being plugged in more and more.
According to the Wiggin's Digital Entertainment Survey 2013, Smart TVs offering apps and media content via an internet connection to the set are owned by 23 percent of those surveyed, up from 21 percent last year. And a further 37 percent "expressed interest in purchasing one in the near future," the report says.
The rise of smart TVs, second screen usage in homes and confusion over what is and isn't piracy provided food for thought for the industry in a report set to be published Wednesday.
Research findings of 2,500 consumers published by U.K. legal eagles Wiggin, whose clients include the British outposts of Hollywood studios, indicate that smart TVs – those connected to the internet – are being plugged in more and more.
According to the Wiggin's Digital Entertainment Survey 2013, Smart TVs offering apps and media content via an internet connection to the set are owned by 23 percent of those surveyed, up from 21 percent last year. And a further 37 percent "expressed interest in purchasing one in the near future," the report says.