Wednesday, March 13, 2013

Danny Boyle’s ‘Trance’ Launches Viral Marketing Sites

Danny Boyle is probably best known to mainstream audiences as the filmmaker behind the Academy Award-winning drama Slumdog Millionaire, but with Trance, the British director – who brought the world Trainspotting and 28 Days Later before scoring Oscar gold – returns to the world of mind-bending thrillers.

The film stars James McAvoy, Rosario Dawson and Vincent Cassel and centers on an art auctioneer named Simon (McAvoy) who must undergo hypnosis to remember where he hid a priceless work of art. From there, the plot delves further and further into Simon’s psyche, as memory and illusion become more and more entangled.